New Visual Identity for Pietro Torti Wines. The project started from the need of a new communication strategy and brand innovation of a small winery in Oltrepo Pavese, Italy, producing high quality wines.
The wine collection has been divided in three main groups: sparkling, standard, aged wines. More to come in autumn 2020.


The idea was to bring to the new labels some features of the vineyard so a long steel wire with dry branches will go from label to label and will represent in detail a typical scene from the vineyard together with the most important insects. The winery has been producing organic wines for years so the presence of all of these insects are actually a sign of an organic farming.



PROJECT New visual identity/graphic design
YEAR 2019-2020
STATUS In progress
CLIENT Pietro Torti Wines

Giulio Dario Marchesi | info@giuliomarchesi.com | +39 349 7319473 |

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